"If business does not create benefit for the world, just quit and become a monk."
- Marc Choyt, President of Reflective Images Inc.
FOR IMMEDIATE RELEASE
SANTA FE, NM, May 8, 2007. In its effort to join the growing business community committed to reduce global warming, Reflective Images Inc. will offset the carbon it generates through contributions to an environmental organization. "We have chosen to work primarily with Forest Guardians, a New Mexico 501C3, which protects and restore the wild lands of the American Southwest," said Marc Choyt, President of the company. "Forest Guardian's program is unusual in that it supports entire ecosystems rather than just plants trees. Our donations will help to fund extensive restoration in riparian zones, the waterways which are critical to the biodiversity of our region."
Reflective Images, a Santa Fe NM boutique, designer jewelry company known for its contemporary interpretations of classic tribal motifs, sells their work online and to approximately a hundred stores nationwide. Their ten employees and manufacturing processes generate approximately fifty-one metric tons of carbon annually.
"We did a considerable amount of research to try to figure out just what our actual carbon imprint is," said Choyt, who noted that most of the information used for determining carbon generated is geared to the consumer, not the small manufacturing business. Electricity is low because ninety percent of the company's energy comes from green sources. Compact fluorescent light bulbs are used in their plant. The company also recycles junk mail for packing, purchases recycled paper, and recycled gold and silver.
"When I say, if business does not create benefit for the world, just quit and become a monk, of course, I am joking; but I am also serious' said Choyt. "I never got an MBA, but I have spent long periods of time in monastic settings. This time for reflection helped me to understand what is important. We all have to act within the context of sound economics to keep our business going, which often involves a lot of compromise. Yet actions that degrade the earth or humanity are never worth it."
Though Reflective Images manufacturers much of their jewelry in Santa Fe, NM to keep jobs at home, the company also imports a hand woven chain to accessorize their contemporary interpretations of classic tribal motifs. As strong proponents of fair trade, the company recently dropped two international suppliers, one in Thailand and one in India, to work exclusively with a company in Indonesia. Though considerably more expensive, their Indonesian supplier provides medical benefits, living wages, vacation, bonus pay and housing for their employees.
Reflective Images was founded in 1995. For the last two years, they have been named a superior supplier by OC Tanner Corporation, their largest trade account-- one of three companies out of three hundred to receive this honor. Santa Fe's Mayor and City Council named the company of one of the city's most outstanding businesses, based on their wages, diversity, job creation, benefit package, charitable contributions and their "circle based" business philosophy.
"So I say, if your business life is getting you down, consider what I do occasionally," said Choyt. "Spend some time by yourself and reflect. I personally find it useful imagining that I'm going to die tomorrow. That helps me realize what is important and what is not. Global warming and Fair Trade are important."
For more information, contact Marc Choyt at 505-988-7393 ex. 12. You can also visit the company's website: www.celticjewelry.com and blog: www.circlemanifesto.com.
--C. Schane, La Grange, GA
Hi, I got my Lotus earrings today; they are so pretty. I just love your jewelry! I get compliments almost every time I wear your earrings – I have 4 pair now. My sister and I gave each other your earrings for Christmas – we thought that was funny (we both have good taste). I’ve also been enjoying your new newsletter. Thanks for beautiful things.
--P. Swanson-Harrell, Coarse Gold, CA
I recently had successful surgeries and received my ring, pendant and earrings the day before I left. I felt so lucky that you processed my order so fast. Thank you so much, and I love everything! Thank you!
--A. Green, Dallas
I just wanted to thank Reflective Images for the lovely pendants I purchased. I received my Dawn pendant with blue moonstone, and Shadow Box pendant a few days ago. I’ve worn each pendant once, and have already received several compliments. Everyone who helped me was a pleasure to deal with, and I really appreciate the extra effort you made to meet my request for blue moonstone. I look forward to purchasing more pieces in the future, and hope to visit your showroom again soon.
--H. Heckman-McKenna, Webster
I just wanted to send you a quick thank you for how wonderfully you handled my repair. I’m thrilled to have my bracelet back, and it looks beautiful. I very much appreciate the extra effort in cleaning it up and in your professionalism in handling the issue. I will most certainly continue shopping at Reflective Imagery, and I will be telling my friends and family about my wonderful experience.
--C. Balzer, St. Paul
I recently ordered a borderless Flores ring with a 2.5 mm blue Zircon set into it – and I absolutely love it! Thanks to whomever forged it…and to Helen for the beautiful design. I will definitely be recommending your company to others.
--A. Godwin
Just to let you know we have received the bracelet, it is great and we’re very happy with it. Thank you for your excellent service!
--M. Heist
I am usually pretty cautious & hesitate when ordering anything “online”, so to have something this special to us be as easy as it was to order and then have it delivered pretty much “on the estimated due date”, well, you have a return customer in us. There are so many companies out there who don’t take care of their customers or present their products with such presentation and class, that I find it very satisfying that your company honors “the old way” of doing business. Keith saw the rings last night and his first words were “WOW! Their so much more awesome in person than what we saw online
--P. Umstead
Oh wow, you really did it this time! I had no idea you were working with my husband on the bracelet, necklace, and earrings – they are all fabulous. Your designs are timeless, I will enjoy them for many years, thank you so much for helping Santa surprise me!
--M. B. Bissig
Have ordered several things and have gotten nice comments on each piece when I wear it. Truly love my portal bracelet – first purchase and the quality is outstanding. I wear it every day.
--J. Daniels
I love the unique designs, that they are made from recycled metals and conflict free gems. I wear at least three or four pieces a day (earrings, bracelets, necklace) and always gets compliments on the beauty and uniqueness of them. Plus, they go nicely with my celtic tattoos
David Clover
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